Ireland’s largest charity Saint Vincent de Paul (SVP) has launched a new Christmas campaign to highlight the transformative work its volunteers play in helping families and individuals in need at this time of the year.
Created by F&B Huskies, the campaign, which is called “The Wonder of Christmas”, also shows donors that this work wouldn’t be possible without their donations.
The campaign is running across TV, radio, OOH, press and cinema with media buying and planning by EssenceMediacom.
Every year SVP receives around 200,000 calls for help. The charity is unique in that it supports those facing poverty through home visitations by its volunteers. To do this, SVP calls to homes within communities to understand the exact needs of families and individuals. For one family it may be food, for another rent. For others still it might be help with transport costs to get children to school. All visits are dealt with in a completely confidential and non-judgemental manner.
According to Rose McGowan, SVP national president, the new “portrays the impact that visits by our volunteers can have on families, particularly at this time of the year. F&B Huskies have also taken a very creative approach to The Wonder of Christmas.”
“We wanted to show that for the families facing poverty the real wonder of Christmas was wondering how they were going to manage,” adds Damian Hanley, executive creative director, F&B Huskies.
Client: Society of St. Vincent de Paul
Head of Fundraising – Elizabeth Smyth
National President – Rose McGowan
Creative Agency: F&B Huskies
Executive Creative Director: Damian Hanley
Copywriter: Tom Connolly
Senior Art Director: Fabiano Dalmacio
Head Of Production: Brian Daly
Designer: James Stedmond
Account Manager: Ciara Mannion
Senior Planner: Madhumita Chandrasekaran
Production Company: Motherland
Senior Producer: Keith Bradley
Head of Production: Margaret Levingstone
MD Motherland: Steven Courtney
Line Producer: Hannah Gallagher
Production Assistant: Fran Healy
Production Intern: Aisha Bolaji
1st Assistant Director: Sandra Corbally
DOP: Aidan Gault
Production Coordinator: Mary-Kate Quane
Post Production: Motherland
Head of Post Production: Anthony McCaffrey
Post-Producer: Laura Greally
On-Set Editor/Finishing: Laura Briggs
Editor: Stephen Staunton
VFX/Graphics: John O’Hagan
Grade: Matthieu Toullet @ Company 3
Casting: Shauna Griffith, SGCASTING
Sound Mix: Art @ Mutiny Sound
Music: ‘Winter Wonderland’ arranged, produced and performed by Gemma Doherty.
Music Supervisor: John McCallion
Photography: Neil Macdougald
Media agency: essenceMediacom
Account Manager: Alec Thibault
Digital Account Manager: James Higgins