Home Campaigns Verve’s Showrunner Bats for Irish Women’s Cricket in New Campaign

Verve’s Showrunner Bats for Irish Women’s Cricket in New Campaign

Verve | Showrunner has created a new campaign for Certa and Cricket Ireland to promote women’s cricket and to challenge numerous undeserved stereotypes that the sport is too exclusive, too complicated and too boring.

The three 30” videos are fronted by star Ireland players and provide a creative and colourful insight into the sport and the culture of high performance, with player taking bats to cakes and tea sets to shatter stereotypes.


The campaign will run across VOD, digital and social media.

Certa, which sponsors the Ireland Women’s cricket team,  will also promote it at POS and OOH specifically across its network of 39 unmanned pay@pump forecourts and 22 home heating depots.

Women’s cricket is now one the fastest growing sports amongst young women in Ireland, the national team recently turned professional and are ranked among the top 10 teams in the world.

The team is travelling to the Caribbean next week for a six-match tour against the West Indies, and will face World Champions Australia in a three-match ODI series in Clontarf on July 23rd.


Client: Certa

Head of Marketing & Digital: Trevor Koen

Client Planner: Meadhbh Quinn, Pink Salmon

Cricket Ireland: Paul O’Sullivan

Agency: Verve|Showrunner

Creative Directors: Sam Moorhead &Mikey Fleming

Client Service Director: Jane Gray

Senior Project Manager: Hazel Byrne

Copywriter: John Close

Production Company: Rubberduck

Directors: Ben Colwell & Conor Ryan

Producer: Eoghan Ryan &  Jennifer Barry Duke

DOP: James Collins

Phantom OP: Bolko Targosz

1st Camera Assistant: Sarah Dillon

2nd Camera Assistant: Koleman Angle

Video Assist: Darragh Scott

Gaffer: Noel Mcelligott

Production Designer: Ellie Lowney

Stand-By Props: Sam Davies

Food Stylist: Erica Ryan

Hair & Make-Up: Aoife Hayes

Sound Design Studio: Locky Butler

Post Production: Jennifer Butler

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