Home Events Marketing Soc Event to Focus on Moving from Trends to Realistic Scenarios

Marketing Soc Event to Focus on Moving from Trends to Realistic Scenarios

Fiona Sweeney

Fiona Sweeney, senior strategic marketing director with Kerry, Meredith Smith, director of futures & innovation with Kantar and Cronan McNamara, founder and CEO of Crème Global are the guest speakers at a forthcoming seminar which is being organised by the Marketing Society on June 27.

The theme of the event is “Transitioning from Trends Forecasts to Future Scenarios” and a limited number of tickets are still available The event will be held in the Dublin offices of dentsu on Haddington Road.

According to the Marketing Society: “In this era of rapid and dynamic change, it has become crucial for us to proactively identify and seize opportunities in any potential future scenario that may unfold. Now is the time to explore these future possibilities, so that we can confidently embrace change whenever it arises.”

At this event, delegates will hear how Kerry, one of the world’s leaders in taste and nutrition innovation, is navigating this uncertainty through a dynamic foresight framework to ensure that it is prepared for volatility and how it is shaping a more inspiring food landscape and nourishing future for society.

Meredith Smith, meanwhile, will “captivate the audience with an illuminating exploration of the intricate mindset behind scenario thinking” and will share “compelling insights into the evolution from mere trends analysis to the realm of future scenarios, unlocking new dimensions of strategic foresight and empowering companies to navigate the complexities of tomorrow with unrivalled confidence.”

In addition, Cronan McNamara will discuss the “boundless opportunities that arise from harnessing the power of AI and machine learning.”  He will also  shed light on how businesses can not only embrace transformative change but also remain at the forefront of productivity, gaining a decisive competitive advantage in the process.

To find out more about the event and to purchase tickets, click HERE

Registration and refreshments will kick off at 4.30pm and the speakers will talk between 5.00pm – 6.00pm.

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