This initiative is part of an internal and external effort to encourage the use of Irish within the company and with its clients as well to mark Seachtain na Gaeilge which runs from March 1 to March 17,
With the Irish language enjoying a renaissance at the moment, the Advertising Provision (Section 10a of Official Languages (Amendment) Act 2021), which entered the statute books last year, stated that all public bodies are now obliged to do at least 20% of their annual advertising in Irish. They must also spend at least 5% of their advertising budgets on advertising in Irish in the Irish language media.
“We are fortunate to have some wonderful wordsmiths in Pluto including a range of fluency in a number of languages” said Cathy O’Donohoe, managing director of Pluto, which is part of the LWA Group.
“There is a genuine love of Irish and the recent amendments to the Irish Language Act was the catalyst for focusing our minds on our vastly varying proficiency levels, and how to sharpen the pencil. Seachtain Na Gaeilge gave us a perfect excuse to get learning…it’s getting quite competitive around here,” she adds.
According to Susan McGing, project lead at Pluto: “We are excited to see the impact that this initiative will have in making our industry more inclusive of the Irish language, and we hope that other agencies will follow in our footsteps.”