Publicis Dublin has retained the creative account for Iarnród Éireann for the third time, following a four-way pitch for the account.
According to the agency it “will continue to work on the iconic Irish brand, helping deliver on Iarnród Éireann’s ambitious targets with strategic consulting and stand-out creative communications.”
“The team demonstrated a strong understanding of our business and vision, and are the ideal creative partner to drive growth in 2023 and beyond,” says Stephen Murray, acting head of marketing, Iarnród Éireann.
Geraldine Jones, managing director of Publicis adds: “We’re delighted to be continuing our journey with Iarnród Éireann and use the breadth of our strategic and creative skills to leave a mark on their brand and business”.
The media account, meanwhile, has been awarded to OMD.