Home Campaigns Javelin Creates New Campaign to Promote Toyota’s Foróige Partnership

Javelin Creates New Campaign to Promote Toyota’s Foróige Partnership

Javelin has rolled out a new campaign to highlight Toyota Ireland’s partnership with youth organisation Foróige and its “Big Brother Big Sister” mentorship programme.
Big Brother Big Sister aims to provide friendship, support and guidance from a caring adult volunteer that will aid young people in making positive decisions and guiding them on their journeys into adulthood.

Toyota’s support will encourage the participation of headquarters, dealership staff members and people across Ireland to buddy up with a young person aged 10 to 18 in their local community.

Zoe Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland says: “Our brand promise of being ‘built for a better world’ moves past just selling cars. We use our innovative way of thinking to consistently consider how we can make life better for future generations in a tangible and positive way. Through this partnership, we want to increase the number of volunteers in the programme as well as create important awareness for this initiative. Mentoring young people is based on the power of friendship and can be as easy as going for a walk, having a chat or any activity shared for an hour a week with a consistent and steady presence in their life that they can rely on.”

“It has truly been a pleasure for Javelin to work with the Toyota Ireland and Foróige teams to put a well-deserved spotlight on the Big Brother Big Sister programme. It’s an incredibly important, nationwide initiative that not only provides much needed support for young people, but we know that it makes a huge difference to the lives of the adult volunteers as well. We hope that this campaign results in many more volunteers reaching out to participate and I would say to anyone who might be thinking of it to just go for it. You won’t regret it.” Aoife Hearne, Senior Account Director Javelin.
According to Mary Lynch, manager, Foróige: “We know that the presence of one caring adult can make all the difference in a young person’s life. We are so grateful to Toyota for believing in the Big Brother Big Sister programme and the impact it can have on a young person’s life. An hour a week truly can change lives.”


Agency: Javelin

Creative Direction: Adrian Cosgrove, Cathal O’Flaherty

Creative Team: Ben Razey, Ian McFarlane

Account Team: Aoife Hearne, Kyla O’Kelly

Media: Roisin Shaw, Aoife Hofler

Strategic Planning: Yusuf Karimjee

Digital: Kate Minogue, Ian Nunoo

Production Company: Rubberduck

Executive Producer: Jenni Barry Duke

Producer: Helen Barry Duke

Director: Conor Ryan Ben Colwell

Director of Photography: James Collins

Production Designer: Jenny Owens

Post-supervisor: Jen Connolly, Penco Post

Editor: Darragh Scott

Grade: Cam Sander

Audio: Dean Jones, Scimitar Sound

Client: Foróige

Director of Marketing, Communications and External Relations: Karen Hannify

Digital Communications Lead: Alan Hatton

Digital Communications Officer: Sarah O’Mahony

Toyota Ireland:

Head of Marketing Communications and Corporate Affairs: Zoë Bradley

Marketing Communications Manager: Lauren Hennessy

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