MediaCom Ireland has partnered with Coca-Cola and Talon Ireland to launch a campaign to promote Coca-Cola’s Coke Studio music platform.
The campaign centres around Coca-Cola’s Coke Studio platform which connects emerging musical talent with audiences around the world and an on-pack prize promotion offering consumers the chance to win “one in a lifetime” music experiences. The nationwide media campaign has been launched in partnership with Talon Ireland across AV and OOH and amplified on a number of radio stations that are part of Media Central’s youth network. In addition, a video asset will be showcased in 90 second bursts at cinemas across Ireland, with shorter versions running across TV, broadcaster video-on-demand (BVOD) and online video to deliver mass reach.
According to Cathal O’Donovan, account director at MediaCom Ireland: “We are beyond excited to see the launch of the Coca-Cola summer music campaign. The campaign will reach people all around the country, particularly in Dublin where we are rolling out the strongest OOH plan we have ever put together. Our dynamic OOH campaign is going live across five cycles, including interchanging Building Banners and Murals which will appear all round the city over the next three months.”
“Coke Studio is a direct extension of Coca-Cola’s Real Magic philosophy. It celebrates the unique ability of music to unite and uplift and provides a connection point for fans in Ireland and around the world to come together and enjoy a new experience. We’re delighted to partner with MediaCom and Talon this summer to bring this iconic campaign and platform to life with Irish consumers,” adds Gavin Gillespie, brand manager, Coca-Cola.
To elevate the campaign, a spectacular video asset will be showcased in 90 second bursts at cinemas across Ireland, with short versions running across TV, Broadcaster Video-On-Demand (BVOD) and Online Video (OLV) to deliver mass reach.