Three Ireland has launched its latest campaign to highlight its increased coverage across the country which now covers 99% of the country.
Created by the Dublin-based agency Boys+Girls, the campaign is called Family Farm and the TV spot tells a sweet, simple story of a relationship between a son and his ever-evasive father having a video chat across the Three network. Throughout the piece, the son is trying in vain to get a straight answer about how he is, while his father busies himself with jobs on the family farm. Eventually, it looks as if he’s managed to pin his father down only to be cutely out manoeuvred once again.
The campaign is being rolled out on TV and VOD.
According to Kris Clarkin, creative director, Boys+Girls: “While not a covid-themed commercial, we wanted to create a spot that felt appropriate for the times we’re living in. Ultimately, this is a relationship that we can all recognize and feels universal, with or without lockdown. We wanted to show a loving relationship between a father and son having the kind of chat you can only have with someone you’re truly close with, only made possible by the Three network.”
“We’re delighted with this latest work from Boys+Girls celebrating Three Ireland’s 99% nationwide coverage. The familiar family dynamic is brought to life in a really sweet way and we’re proud to help loved ones stay connected no matter where they are in the country with our nationwide coverage,” adds Eilis Fitzgerald, head of marketing communications, Three Ireland.
Client: Three Ireland
Aislinn O’Connor, Marketing Director UK & Ireland
Eilis Fitzgerald, Head of Marketing Communications Ireland
Ann-Marie O’Brien Marketing Manager
Carol Doherty, Marketing Specialist Ireland
Chief Creative Officer: Rory Hamilton
Creative Director: Kris Clarkin
Senior Copywriter: Avril Delaney
Senior Art Director: Jake O’Driscoll
Senior Planner: Jack Murphy
Business Director: Sarah Sherry
Senior Account Manager: Jess Stokes
Executive Production Director: Derek Doyle
Production Company: Smuggler
Director: Tom Speers
Producer: Jason Scanlon
Post-production: Windmill Lane
Sound Studio: Locky Butler
Grade Matt Branton
VFX: Ian Jacobs