Dublin creative agency The Public House have created a campaign with Irish Distillers to promote the re-introduction of Blue Spot whiskey.
With the most recent existing record of Blue Spot dating back to 1964, the launch will signal the end of a 56-year wait, and is re-imagined at cask strength, shaped by Madeira, bourbon and sherry casks ranging from 7 to 20 years.
The Public House took inspiration from the colourful history of the bonder-era brand, whose story weaves through Mitchell & Son family business, and their tradition of marking casks with a spot of paint.
Working with motion designer Cian McKenna, the agency created paint-inspired visual art mini-films to help reveal the anticipated release in calculated stages.
“We wanted to create something distinctive and exciting for the Spot family, moving it into a more contemporary space. Using a mixed media approach, including 3D animation, allowed us to do just that, creating a dynamic set of visuals that celebrate this anticipated family reunion,” says Eimear O’Sullivan, head of design at The Public House.
Will McCauley, at Irish Distillers adds: “We’ve had the pleasure of working with the team at The Public House over the years on the Spot family, and we loved how they were able to follow the lead of our distillers and blenders: staying true to a coveted classic, but reinventing it in a contemporary way. This is a brand with a history, but far from being stuck in the past… both through the liquid, and through our campaigns.”
Agency: The Public House
Creative Director: Jarrod Banadyga
Head of Design: Eimear O’Sullivan
Art Director: Paul Kinsella
Copywriter: Jack Walsh & Barry Taylor
Designer: Cian Booth
Account Manager: Meg Dalglish
Account Executive: Kate O’Neill
Business Director: Catrióna Campbell
Motion Designer/Director: Cian McKenna
Finished Art: Cian Hogan
Marketing Director, Global, Irish Distillers: Brendan Buckley
Head of Prestige & Speciality Whiskeys, Irish Distillers: Laura Hanratty
Marketing Manager, Irish Distillers: Will McCauley
Brand Manager, Irish Distillers: Dylan Shirley