Home News IAB Ireland and EI Host Online Digital Masterclass for Lead Generation

IAB Ireland and EI Host Online Digital Masterclass for Lead Generation

IAB Ireland, in partnership with Enterprise Ireland, is hosting a free-to-attend digital lead generation masterclass on Thursday, October 22.

The webinar, which will take place on Zoom, will demystify digital lead generation and share the latest digital opportunities for SMEs. According to IAB Ireland, each attendee will leave the masterclass with an understanding of the principles of digital lead generation, digital formats, best practice, KPIs and insights gleaned from case-studies. The webinar will be delivered by a number of experienced digital advertising practitioners.

According to Suzanne McElligott, CEO, IAB Ireland: ’IAB research undertaken during the pandemic has highlighted the essential role of digital for SMEs to reach new, targeted customers. It has also uncovered some challenges for SMEs in terms of understanding the role of digital advertising in lead generation. As part of the global trade organisation for digital advertising, IAB Ireland is delighted to be working with Enterprise Ireland to deliver this very practical and useful content to their clients.’

Karen Coholan, Manager, Sales and Marketing Unit, Market Research Centre and High Growth Markets, Enterprise Ireland adds:  ‘The business trading environment is changing and Irish businesses need to innovate and evolve to strengthen their sales capability in world markets. Enterprise Ireland’s research has identified lead generation as a key challenge in the current virtual environment for our client companies. Following on from our very successful Masterclass in Virtual Selling, we are delighted to be able to share this very useful content with our clients in partnership with IAB Ireland.’

This masterclass is free to attend, to book, go to: iabireland.ie


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