The Dublin-based agency Bloom has launched a new national campaign for Chicken with Attitude, a new food brand that is made by Vista Foods, a major supplier of chicken products to the food service industry.
“It’s an integrated campaign across video on demand, radio, outdoor and social,” said David Quinn, managing partner of Bloom.
“We are very excited with the campaign,” says Jim Mahon, commercial director of Chicken with Attitude. “It has been getting great responses at tastings, people just can’t seem to get enough of it. So, we are really happy to be getting the campaign out there at last and letting the Irish people know.”
According to Caoimhe Cassidy, brand manager: “We loved the big idea immediately. It’s fun, has a lot of legs and repeats the brand name twice. What’s not to like about it?”
Credits:
Client: Vista Foods
Brand: Chicken With Attitude
Creative Agency: Bloom
Creative Director: Michael Walsh
Copywriter: Gerry Kennedy and Tom Connolly
Account Manager: Fiona Gill
Producer: David Quinn
Production Company: Rubberduck
Director: Ben Colwell & Conor Ryan
Producer: Helen Barry Duke
Soundmix: Beacon Studios
Media: OMD
