Core has rolled out a new campaign for the National Lottery called ‘Dreams Can Come True.’ The TV ad tells the story of golfer Taidgh who it turns out is not quite good at the game. Undeterred, however, he continues to play the game he loves and one day takes a shot which, following a bizzare chain of events, gives him a spectacular hole-in-one. As the voice-over says, “dreams can come true. They certainly did for 30 new lottery millionaires last year.”
According to Paul Dervan, CMO, the National Lottery: ”The National Lottery marketing team have worked very closely with Core across Creative, Strategy and Media to create a highly memorable and hopefully enjoyable campaign that has a feel of the many classic ads you’d expect from the National Lottery.”
Credits
Client Team : Paul Dervan, Michael Hayes, Maebh Gleeson and Joan Hallinan
Agency: Core
Director: Damien O’Donnell
Producer: Anne-Marie Curran
Executive Creative Director: Liam Wielopolski
Creative Director: Mike Garner
Copywriter: Eoin O’Brien
Art Director: Paddy Geraghty
Agency Producer: Fiona McGarry
Editor: Jake Walshe
VFX: Allen Sillery
Sound: Locky Butler
Media Agency: Starcom
Client Partner: Geoff McGrath
Client Director: Orla Reaper-Reynolds
Strategy Directors: Andy Pierce, Shane Doyle
