Irish TV broadcasters, in association with TAM Ireland, launched a new campaign late in 2019 to celebrate and promote the continued power of TV advertising as the most effective medium for brand building. The ad pays affectionate tribute to some of the most iconic and unforgettable TV commercials from major national and international advertisers who have grown their brands on television. The campaign is set for another run across broadcasters from March 2020.
Following a competitive industry pitch, the ad was created by “Red Hot Creative”, Virgin Media Televisions’ in-house creative agency and directed by multi-award winning director Ian Power.
The ad will be screened across all broadcast channels represented by TAM’s shareholders – RTE, Virgin Media Television, Sky Media, Viacom, Channel 4, Eir Sport and TG4.
Jill McGrath CEO TAM Ireland: “At TAM, we obviously believe in the unrivalled power of TV to build brands. Time and time again, research studies show that TV is by far the most effective medium at brand building and delivering return on investment, with industry leading, transparent research to support it. We’re delighted our shareholders have invested to make this possible. I’d also like to thank all our wonderful participating advertisers for allowing us to feature them in this ad.”
Commenting on the campaign, Deirdre Macklin, Head of Marketing & Red Hot Creative: “We are delighted to have partnered with TAM Ireland on such a fantastic brief. We know first-hand just how potent TV is in building big brands.”
Credits:
Creative, Production & Post Production Company: Red Hot Creative
Main character: Adam Weafer
Director: Ian Power
Copywriter: Jonathan Henderson
1st Assistant Director: Michael Reilly
Director of photography: Miguel Angel
Producer(s): Jonathan Henderson, Michael Reilly
Production Manager & Head of Creative services: Emmanuel Stratford
Head of Red Hot Creative: Deirdre Macklin
Head of Creative Partnerships & AFP: Patrick Kinsella
Executive Producers: Jill McGrath & Eimear Keane
Assistant Camera: Oisin Moran
Grip: Ronan McIntyre
Focus Puller: Trevor Murphy
Sound Operator: Alan Poole
Sound design/mixer: John Mullen
Motion graphics: Michelle Cunningham/ Liam O’Neill
Music: Paul Gonnelly
Makeup artist: Adrianne Campion
Costume Designer: Sonja Mohlich
Photography: Thomas Traynor
Data Wrangler: Rob Keane
