Ardmore were delighted to get the chance to showcase the Department for Economy’s Apprenticeships programme in their brand new campaign, which launched in January.
By creating two TV ads targeted at potential apprentices and employers alike, we were able to showcase the emotional and rational benefits of Apprenticeships. Our fast paced, upbeat ads show that an Apprenticeship is more than a job, capturing young people enjoying the lifestyle benefits that come with earning and learning at the same time. For employers, we illustrate how bringing in fresh talent and thinking can re-energise their business.
The ads are visually striking and unmissable, supported by a multi-channel campaign across OOH, radio, digital, and social.
Creative Director: Chris Lyttle
Designer: Glenn Irwin
Copywriter: Luke Hanley
Account director: Amy O’Donnell
Account Manager: Cathair McLaughlin