Home Campaigns Ad of the Week Ad of the Week in association with Adsmart from Sky: Nissan Juke/In...

    Ad of the Week in association with Adsmart from Sky: Nissan Juke/In the Company of Huskies

    In the age of influencers, social pressure and ‘group think’, In the Company of Huskies has created a heart-warming campaign for Nissan that inspires young people to be true to themselves as part of its campaign to launch the new Nissan Juke.

    A celebration of individuality, the ad delivers a powerful message about trusting your instincts and not being the same as everyone else, reflecting the personality of both the Nissan Juke and those who buy the car.

    The ad tells the story of a mum and daughter’s visit to a toy shop to buy a birthday present. The young girl must choose between the present she really wants and one that would be more acceptable to her peers. The mother encourages her daughter to be proud of her individuality and embrace her personal choices. A carefully selected 1962 track ‘Little Boxes’ by Malvina Reynolds, a social activist, reinforces the message about not being afraid to challenge stereotypes and make the choice that is right for you.

    Creative Director at In the Company of Huskies, Damian Hanley comments, “the Nissan Juke has always been an edgy car, and that reality inspired the concept for our film. The new Nissan Juke thankfully retains its unique “Jukeness” but has succeeded in broadening its appeal by remaining true to its character. We have echoed that in the telling of a story which celebrates individualism, and that inspires people to ‘Don’t be just the same’ and to be true to themselves.”

    The multi-channel campaign will run nationally on TV, radio, in cinemas, and across digital channels.


    Brand: Nissan Ireland
    Client: Jeanne McGann, James McCarthy
    Creative Agency: In the Company of Huskies
    Creative Director: Damian Hanley
    Art Director: Nick Kelly
    Copywriter: Greg McLoughlin
    Producer: Gary Moore
    Agency Producer: Laura Cronin
    Account Director: Amar Jacob
    Business Director: Nessa Van Rooyen
    Account Manager: Fiona Cunniffe
    Account Executive: Steven Nagle
    Agency Design: Gavin Feiritéar
    Director: Brian O’Malley
    Post Production: Screen Scene
    Sound Studio: Screen Scene
    Editor: Rob Hegarty


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