Lunch is what you make it, and no one makes it your way quite like Subway. Serving up the tastiest ingredients and most delicious deals, all-day, every day.
Ardmore’s latest Subway campaign promotes the updated saver menu. From just £2.59, you can enjoy a tasty six-inch Nacho Chicken Salsa Sub, made with tender, marinated chicken, a sprinkling of Monterey Jack cheese and topped with crispy nachos. Or the delicious six-inch Meat Feast sub, made with tasty Italian style meatballs in a rich marinara sauce, topped with spicy pepperoni, ham and cheese. All served on freshly baked bread and loaded with your favourite toppings. They’ve also added a tasty new snack menu, complete with hash browns, nachos and other quick bites starting from just 99p.
An offer this good speaks for itself. So, the price is king in the approach. The headline communicates clearly that the offer is not limited to a specific time frame, whilst supportive photography creates hunger with mouth-watering product shots. Reinforcing the notion that Subway is your cure for hunger, always at a tasty price.
The campaign aims to drive footfall throughout the day for the QSR retailer and spans across press, radio and in-store channels throughout Autumn/Winter.
Account Director – Theresa McLaughlin
Account Manager – Bronagh Hardy
Creative Director – Chris Lyttle
Designer – Jennifer Wilson