Core, Ireland’s largest marketing communications company, has announced the appointment of Naomi Staff as managing director of its research practice.
Staff has over 11 years’ experience in market research and joined Core in 2014 as research director. Prior to this, she was associate director of Kantar, formerly Millward Brown.
According to Alan Cox, CEO of Core: “Naomi is very well-positioned to take the helm of the Research Practice. Since joining Core, she has made a huge impact on the business through her skills as a practitioner and leadership style. Naomi is the right person to continue to grow the business by providing clients with clear, incisive and actionable understanding of consumer behaviour and psychology.”
“I am excited to work with the great people at Core Research to build on what has already been achieved and to evolve and expand the way we deliver value to our clients. Our focus continues to be helping clients navigate the noise, to drive action. We are uniquely positioned to succeed with our range of specifically developed solutions which address the key challenges facing businesses and marketers,” adds Staff.