Halloween is fast becoming one of the most important times of the year for retailers, and Irish people have certainly embraced the ghoulish spirit of Halloween!
This week, Aldi has launched a brand new marketing campaign highlighting all the supermarket has to offer this spooky season!
The new marketing campaign has been made to appeal to all ages, and features an instantly recognisable score in a rerecord of the mega-famous Backstreet Boys song, “Everybody”.
The location of the shoot was the Spooky Allington Castle, a stone-built moated castle in Allington, Kent, just north of Maidstone, in England. Built in 1299 it is rumoured to be haunted and therefore was an ideal location to shoot a new Aldi Halloween advert.
Creative: Neil Lancaster
Production Company: Thomas Thomas
Director: Mark Denton
Client: Aldi Ireland (John Curtin, Rita Kirwan, John Anslow)