In the Company of Huskies has appointed Philip Byrne as its new Content Director.
With a background in journalism, publishing, and branded content, he has held a number of senior roles within the industry, including Creative Director with BuzzFeed UK and Editorial Director with JOE Media. More recently he was EMEA Editorial lead for YouTube, where he was responsible for the content strategy and publication for B2B YouTube Ads Marketing in EMEA as well as comms, strategy and production across major events including Cannes, Ad Week and DMEXCO. He also worked as a social media specialist with Huskies between 2011 and 2013.
“I’m delighted to be coming back to Ireland to return to Huskies at a really exciting period in its growth. I think Huskies have shown a huge commitment not just to creativity, but also in focusing on effectiveness and making sure their work delivers for clients. I’m excited to contribute to an agency who have the freedom to have big ideas, and who can ensure those messages get seen and heard.”
Jonathan Forrest, CEO, In the Company of Huskies says, “Our ambition is to remain at the forefront of how brands should communicate and Philip’s incredible blend of content strategy, creativity and digital storytelling make him the perfect fit.”
“Philip will continue to evolve the agency’s content offering, combining creativity with expertise in digital to drive brand growth. In particular, his publishing skillset and international platform experience at YouTube, Google and Buzzfeed will give brands a distinct advantage. We couldn’t be happier to welcome him back to Huskies.”
According to Forrest, Huskies is embarking on a new era “with more creative and digital capability than ever.” Byrne’s appointment follows recent senior hires at Huskies, including that of Jane Madden who joins as Planning Director in addition to six new creatives who joined the agency earlier this year.