To announce Irish professional rugby player Jacob Stockdale as their new brand ambassador, Maxol are using a rising star from within their own ranks: a seven-foot tall Japanese-style mascot named Stockie.
In a series of online videos made by Havas for Maxol, the Super Big Support campaign documents Stockie and Stockdale’s adventures as Jacob prepares for his adventures in Japan.
Adrian Fitz-Simon, Creative Director, said: “Stockie is quite possibly the first and only mascot dedicated to not a team, but a single player. We were delighted to have the opportunity to make a meaningful difference for Maxol by devising a campaign with real standout.”
Head of Marketing: Caroline Burton
Marketing Executive: Ciara Dunne
Marketing Executive Trade & Events: Pauline McCarthy
Executive Creative Director: Peter O’Dwyer
Creative Director: Adrian Fitz-Simon
Copywriter: Stephen Kelly
Editing: Eimear Nolan, Sean Curtis
Visual FX: Pablo Maronez
Account Director: Tony Caravousanos
Senior Account Executive: Gill McGinn
Digital Account Manager: Ben Fraser
Head of Planning: Ashly Stewart
Mascot production: Flying Elephant