Home Campaigns Havas and Maxol Show Super Big Support for Rugby Star

    Havas and Maxol Show Super Big Support for Rugby Star

    To announce Irish professional rugby player Jacob Stockdale as their new brand ambassador, Maxol are using a rising star from within their own ranks: a seven-foot tall Japanese-style mascot named Stockie.

    In a series of online videos made by Havas for Maxol, the Super Big Support campaign documents Stockie and Stockdale’s adventures as Jacob prepares for his adventures in Japan.

    Adrian Fitz-Simon, Creative Director, said: “Stockie is quite possibly the first and only mascot dedicated to not a team, but a single player. We were delighted to have the opportunity to make a meaningful difference for Maxol by devising a campaign with real standout.”


    Client: Maxol
    Head of Marketing: Caroline Burton
    Marketing Executive: Ciara Dunne
    Marketing Executive Trade & Events: Pauline McCarthy
    Agency: Havas
    Executive Creative Director: Peter O’Dwyer
    Creative Director: Adrian Fitz-Simon
    Copywriter: Stephen Kelly
    Editing: Eimear Nolan, Sean Curtis
    Visual FX: Pablo Maronez
    Account Director: Tony Caravousanos
    Senior Account Executive: Gill McGinn
    Digital Account Manager: Ben Fraser
    Head of Planning: Ashly Stewart
    Mascot production: Flying Elephant


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