With third level students pounding the streets in search of accommodation for the new term, the Belfast-headquartered Boojum burrito chain has launched a new campaign that sheds light on the serious issue of the sky-high rents students are faced with. As part of the campaign, it is also offering to pay the rent of one student for the year.
According to David Maxwell, Boojum’s Managing Director: “We’re on the side of students, always aiming to deliver real value every day for them, but we knew we could take it beyond burritos. Almost fifty percent of our workforce is made up of third level students so we’re really conscious of the pressures that they’re under.
“From speaking with our students, increasing rent really is one of the biggest issues for them and is a distraction that they don’t need. That’s the thinking behind this promotion; if we can help one student this year by taking the pressure of rent off their mind, then we’ve done something positive,” he added.
As part of the initiative, Boojum has replicated ‘To Let’ signs in its 18 outlets around the country to promote its Free Rent for a Year initiative.. In addition, Boojum has turned two restaurant windows into ‘Estate Agent windows’, with listings available from €0.
According to the National Union of Students in Ireland (USI), colleges are increasing campus accommodation costs by as much as 11.5%.