Jan Gooding, the Chair of LGBT equality charity, Stonewall and Chair of PAMCO is the keynote speaker at the forthcoming Marketing Society’s breakfast event which takes place on Thursday, 12th September in the Light House Cinema in Dublin.
The theme of the event is Inclusive Brand: What Value is Inclusion & Diversity to your Brand? And it will explore how positive brand inclusion and diversity can enhance relevance while also allowing brands to connect in a more meaningful way with consumers gaining real cut-through.
Jan Gooding was the recipient of ‘The Drum Lifetime Achievement’ Award 2019 and has worked with a wide range of blue-chip companies in the past, including BT, British Gas, Diageo and Unilever. She was also the first Global Inclusion Director at Aviva and was the driving force behind introducing the policy of equal parental leave.
As part of her keynote address, she will discuss how organisations can benefit from developing inclusive brands and the cost of not doing so. This in-depth session will also focus the role of brand purpose, its relationship with organisational purpose and the importance of inclusive leadership to deliver shareholder value.
According to Chris Upton, Chairperson of The Marketing Society and CEO Havas: “Positive inclusion and diversity are very much part of society and it is important that brands and indeed organisations recognise and celebrate this as part of overall brand and organisational purpose. Jan Gooding is an esteemed leader, marketer and diversity advocate and I am sure her insights, experience and passion will inspire attendees to further embrace and enhance diversity as part of daily organisational/brand roles”.