The Examiner Group, which is now part of the Irish Times, has launched the Irish Examiner Content Studio and has appointed Joe Dermody as Content Studio Editor.
The new content studio will assist clients of the Irish Examiner, The Echo and all other titles of the Examiner Media group to tell their stories and promote their brands to audiences across all media and online platforms.
All of the Examiner group’s titles have been steadily growing their online presence in recent years, both in terms of building a committed readership and working to align that readership with sponsored content.
Joe Dermody said: “The media industry is rapidly evolving and the brands in our group are all determined to bring their proud journalistic expertise and experience to readers, viewers and listeners via all available media channels.”
Joe brings 25 years of experience within the Examiner group, including stints as features editor, commercial supplements editor, reporting on business and agri-business and as a trainer. He joined the paper in 1994, having reported on a freelance basis for national radio and print media outlets.
In his new role, he will manage content in print and online in partnership with the Irish Examiner’s commercial clients, both in print and online.
“I have always worked closely with companies to help them tell their stories honestly, accurately and in the most reader-friendly way possible. That’s equally true of editorial and advertising content.
“Good media brands have always had integrity and commitment at their core. People trust brands like the titles in the Examiner Group, and thankfully that reader trust is as strong online as it continues to be in print.
“Our new digital content studio means that we will now use text, audio and video to tell those stories, and to promote our partners across all platforms. Our business continues to be all about good quality journalism.”