JCDecaux has begun the roll out of a network of 60 digital bus shelter screens across Dublin. These Digishelters will replace existing National Transport Authority (NTA) bus shelters on key routes in and out of the city with brand new units incorporating 86-inch digital screens which will broadcast pictures in 4K, ultra HD.
Digishelters will allow advertisers to reach audiences in highly sought-after areas of the capital such as Amiens Street, Baggot Street, Leeson Street, Merrion Road and Morehampton Road. Earlier this year JCDecaux launched the first on-street digital network in the Republic of Ireland with the installation of 43 Digipanels in Dublin City Centre. The introduction of Digishelters increases the roadside digital footprint of 86-inch screens, giving clients the opportunity to reach a wider audience when combined with Digipanels.
Brands can maximise campaign impact and engagement levels on Digishelters through the ability to change their messaging in real time, on multiple occasions over flexible campaign booking periods, enabling them to communicate with their audience in a more contextualised and relevant way. Campaign scheduling will be managed by the JCDecaux Smart Content platform and slots will be sold as ‘Plays’ displaying content as little or as often as required over the booking period.
According to Pat Mannion, commercial director of JCDecaux: “This is a defining step in the development of Digital Out of Home in Ireland. Digishelters significantly increase the volume of 86-inch roadside screens across our capital city, giving advertisers more flexibility and immediate access to wider audiences.
“This is the latest investment by JCDecaux in the Irish market and there is much more to come. New Digipole and Digipanel locations are on the horizon in 2019 and we also have plans to launch Digishelters outside of Dublin in the near future.”