Boojum, one of the country’s fastest growing burrito bar chains has appointed The Public House as its lead creative and strategy agency.
As part of its brief, The Public House will manage brand strategy, brand positioning and communications.
Boojum is one of the fastest growing chains in the competitive fast-casual restaurant space and operates 18 outlets around the country.
Headquartered in Belfast, the company is owned by former Ulster rugby player David Maxwell an his brother as well as the private equity firm Renatus Capital.
According to David Maxwell, Managing Director, Boojum: “We have big ambitions for Boojum and wanted an agency partner who shared that ambition. The Public House impressed with their strategic rigour, creativity and their capacity for straight-shooting. We are excited by the work we’ll create together.”
Colin Hart, agency Founder and Creative Director of The Public House adds: “We’re delighted to be working with our collective hunger heroes at Boojum. This is a delicious Irish success story that we’re proud to be able to partner with.”
The account win continues an exceptional year for the growing independent creative agency, with breakout campaigns for Paddy Power, Jameson and EPIC: The Irish Emigration Museum this year.