Fitbit, the wearable health and fitness technology brand has appointed UM (Dublin), part of the IPG Mediabrands stable, to co-ordinate all its media requirements, both offline and digital, across EMEA (Europe, Middle East and Africa).
This move sees UM (Dublin) take on one of the largest media accounts to be managed from Ireland.
With an established relationship with Fitbit over the past number of years at a local level, UM (Dublin) will now provide media solutions for 15 markets stretching from Ireland, the UK and continental Europe all the way through the Middle East and as far as South Africa.
UM Worldwide is one of the globe’s largest media firms and is part of IPG Mediabrands which, in turn, is part of the Interpublic Group.
The Fitbit team at UM (Dublin) will be headed by Alan Daly, International Business Director (EMEA), supported by a dedicated team including Kate Murtagh, International Account Director (EMEA, UM (Dublin) in addition to Account Managers and Executives. This team will be supported by IPG Mediabrands Ireland specialist departments including Reprise, the end-to-end digital first agency headed by Viv Maher and Mark Timlin, Head of Cadreon, IPG Mediabrands AdTech uni.
According to Eamon Fitzpatrick, Managing Director of IPG Mediabrands Ireland: “We are delighted that such a global player in the technology space chose to centralise all its media requirements into UM (Dublin). Such a move is a strong indicator of the confidence Fitbit has in UM Dublin’s capabilities to deliver a powerful regional solution. Our agency’s agility, skill and range of capabilities makes us a perfect partner for Fitbit across EMEA. Alan and his team are leaders in their field and we’ve already begun to deliver strategies across the region, with the sole purpose of empowering and inspiring people to live healthier and more active lives.”
Briain Curtin, Marketing Director, Brand & Media (EMEA), Fitbit adds: “With our brand growing at accelerated pace in Europe, the Middle East and Africa, it made sense to centralise our media accounts for these markets. UM (Dublin) is a good fit for us on many levels.
“We have a solid and successful business relationship with their team of experts. Additional access to the skills, data and insights offered by other brands in the IPG Mediabrands portfolio only enhances the appeal for us. And perhaps the most compelling reason for our decision is the UM (Dublin) team’s absolute dedication to delivering creative, commercially attractive media solutions that engage our audiences across a broad range of countries and cultures.”