JWT Folk was the second Irish agency to win a Cannes Lions festival which drew to a close last Friday (after the weekly Adworld Ezine was published).
The Dublin-based agency picked up an award for Address Point, a new service created by JWT Folk for An Post.
The ground-breaking initiative was recognised at Cannes for its innovation in bringing a brand’s purpose to life, receiving a bronze lion in the sustainable development goals category. The Address Point service provides the 10,000 people in Ireland who are homeless or living in temporary accommodation with a digital proxy, personal address linked to a local post office, giving them access to reliable communications, employment, education, health services and social services.
According to Joint Managing Director at JWT Folk, Enda Kelly: “Address Point was created to meet a very real need for the homeless of Ireland. And although we are incredibly proud to be recognised on the global awards stage, we are prouder to say that within the first 10 weeks since launch, the Address Point service has already been used by over 1,000 people, 10% of the country’s homeless. A figure that we are passionate to increase further in the coming months working closely alongside our partners at An Post”