Energia has entered into a five year partnership deal with the IRFU which will see it become Official Energy Partner to Irish Rugby and title sponsor of both the Men’s and Women’s All Ireland League (AIL) competitions. The partnership will also include title sponsorships of the Energia Club International Competition, Energia Bateman Cup and Energia All-Ireland Junior Cup.
The sponsorship deal was brokered by Daragh Persse’s The Brand Fans, the sponsorship and cause marketing consultancy.
The latest sponsorship deal by the energy company cements its position as a leading partner of rugby in Ireland as it already has sponsorship deals in place with Leinster Rugby as well is the title sponsor of Energia Park in Donnybrook.
According to Gary Ryan, Managing Director, Energia Customer Solutions: We are thrilled to announce our partnership with the IRFU as Official Energy Partner of Irish Rugby and title Sponsor of the All-Ireland League. It is a very exciting time to be involved with Irish Rugby as they prepare to take on the world in Japan this Autumn and we’re delighted to sponsor Irish Rugby from grassroots to the national team. We have an exciting journey ahead of us and we look forward to working closely with Irish Rugby to deliver future success.
“ I am delighted to see Energia partner with Irish Rugby to help support rugby clubs across the country. Playing for your country begins with playing for your club. For so many players up and down the country the journey begins in their local club. The All-Ireland League gave me the opportunity to be where I am today, doing something I enjoy and representing my country at the same time,” says Devin Toner, the Leinster and Ireland rugby player.
“We are delighted to welcome Energia on board as the title sponsors of our premier club competitions and official energy partner. Energia are a dynamic company with a lot to offer to Irish Rugby and we look forward to working with them over the years to come in what is a very exciting addition to our club game, adds Ian Ian McIlrath, IRFU President.