Home Campaigns Goosebump Creates New Campaign for Folláin Jams

    Goosebump Creates New Campaign for Folláin Jams

    The Cork-based jam manufacturer Folláin has launched a new campaign, the first since a major redesign of the brand.

    The campaign was created by Goosebump and tells the story of the award-winning brand which was created by Mairin and Peadar O’Lionaird back in 1983. Since then the firm has grown from a small family-run enterprise and now employs 42 people.

    “We wake up every day and wonder if this is the day we’ll make the perfect pot of jam. It’s all about perfecting the simple things. As the campaign says, it’s about good food, pure and simple,” says Micheál O’ Lionaird, son of the founders.

    Alana Dwyer, Account Director at Goosebump, describes the campaign as a great journey and says, “We’ve been involved in the whole evolution of the brand, working with the Folláin team to bring their vision to a wider audience. For them this isn’t just a phase or a fad, it’s their whole life and It’s really energising to work with people who really believe in what they do”.

    The campaign will run on digital channels, outdoor and social.

    According to  Laura Hewson, Marketing and Sales Manager of  Folláin: “With our new packaging and this new campaign I believe we’re really well positioned to grow. And we’ll do it in a way that’s true to everything Folláin stands for”.

    Laura Hewson, Marketing & Sales Manager
    Strategic Planning: Emir Hatherall

    Production and Post House: NOMOS
    Director: Robin Murray
    Producer: Marc Dillon
    Editing: Ross Bradshaw
    Set Styling: Eleanor Harpur

    Trevor Hart

    Managing Director – Sarah Love
    Account Director: Alana Dwyer
    Account Manager: James Shearer
    Junior Account Executive: Claire Mulholland
    Creative Director: Peter Queally
    Copywriter: Luke Wright
    Art Direction: David O’Donovan, Ciara Griffin, Ronan Dempsey. Julie McMorrow
    Creative Partners: Mark Nutley and Pat Hamill
    Social: Lauren Murphy, Nichola Henry and Aimee Doyle


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