Home News 2FM Celebrates 40th Anniversary with New On-air Branding

2FM Celebrates 40th Anniversary with New On-air Branding

2FM – the youth station from state broadcaster RTE – is celebrating its 40th anniversary with a new on-air branding package from ReelWorld.

The station challenged ReelWorld to create a sound to accompany the launch of a new daytime line-up. This extensive new package includes a new sonic logo, core imaging and custom themes for each of the daytime shows.

According to Alan Swan, the station’s Head of Music: “This year has seen us celebrate our 40th birthday with loads of great memories from the last four decades whilst looking to the future with a new daytime line-up. Alongside our new shows, the new imaging and show themes from ReelWorld pull the whole sound together. 2FM sounds better than ever!”

Shane Freeman, who leads the station’s imaging and production adds:“We set ambitious goals with our new sound and the team at ReelWorld have certainly met them. With a new standout sonic logo, memorable show openers and high impact imaging, our wide reaching new package has elevated our station sound to a new high”.

ReelWorld has worked with the team at RTE 2FM since 2014. The production company is the world’s leading producer of imaging and jingles with bases in Seattle and MediaCity UK in Manchester.

Paul Fernley is ReelWorld’s European Sales Manager says: It’s a real honour to be given the opportunity to continue developing the sound of 2FM for a sixth year. This new package is on another level – it’s great to hear it on-air!”

ReelWorld works with stations across Europe to create bespoke imaging solutions. Recent projects can be heard on Norway’s NRK MP3, BBC Radio 1 in the UK and Virgin Radio Switzerland.


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