Home News BGE Partners with Independent.ie on The Throw In Podcast

BGE Partners with Independent.ie on The Throw In Podcast

Pictured Left to Right: Sorcha Fennell Sheehan, Sponsorship Manager, Bord Gáis Energy: David Courtney, Group Head of Sport, Independent News and Media: Ellen Mackessy, Digital Communications Manager, Bord Gáis Energy: Will Slattery, Sports Journalist, Independent News and Media: Aya Higazy, Media Planner, Mindshare: Gareth Geoghegan, Account Director, Independent News and Media.

Bord Gais Energy has teamed up with Independent.ie as an exclusive sponsor of its GAA podcast, The Throw In, which brings readers and listeners some of the best GAA Championship insight and analysis, from the award winning team at Independent.ie.

The innovative deal will see Bord Gáis Energy become the exclusive sponsor of the weekly podcast for the duration of the 2019 GAA championship season as well as prominent cross-platform presence across the Irish Independent, the Sunday Independent and Independent.ie’s GAA section. The partnership will also produce an original native editorial series on Independent.ie that is designed to inspire debate and conversation among GAA fans. This will be complimented by a print execution across the Irish Independent and Sunday Independent.

In addition, there will be four branded events held across Ireland at the height of the championship season, with INM’s top GAA correspondents and former legends of hurling and football discussing the biggest matches and talking points across both codes.

“At Bord Gáis Energy we know how loved hurling is in our customer’s communities and by fans right across the country. Partnering with ‘The Throw In’ provides us with even more opportunities to offer our customers unmissable experiences through the Bord Gáis Energy Rewards Club and bring them closer to the action throughout the Championship,” says Sorcha Fennell Sheehan, Sponsorship Manager, with Bord Gáis Energy.

Gavin McGuinness, Business Director at Mindshare added: “We are really excited about Bord Gáis Energy’s sponsorship of “The Throw In” and we’re looking forward to building out the partnership on various INM channels over the summer.”

“I’m delighted to have such a reputable sponsor of the GAA community come into partnership with INM and exclusively sponsor The Throw in for the 2019 GAA championship,” says Gareth Geoghegan, Account Director with INM.

“We designed a cross media package for Bord Gáis Energy that not only showcases INM’s strengths across print, digital, audio and events but effectively addresses Bord Gáis Energy’s objectives throughout the GAA championship season.

INM is home to six podcasts including The Left Wing with Luke Fitzgerald, The Big Tech Show with Adrian Weckler in association with Magnet Networks, The Floating Voter and The Real Health Podcast with Karl Henry in association with laya healthcare.

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