Sprout Social, a leading provider of social media marketing and analytics solutions for business is to expand its Irish operations with the addition of 60 new staff by the end of 2020 as it looks to expand its operations in Europe and beyond. The company currently has 42 staff members in its Dublin office, which it opened last year as its headquarters for Europe, the Middle East, and Africa (EMEA).
More than 4,000 companies across EMEA are serviced by the Sprout Dublin team, with well-known, Ireland-based clients including Paddy Power and Intercom.
Last year, more than €161m was spent in Ireland on social media advertising and marketing, an increase of 31% over the prior year, with strong growth expected to continue.
According to Sprout Social’s founder and CEO Justyn Howard: “As we look to ramp up the expansion of Sprout Social’s international presence, our Dublin office is going to become increasingly important as the gateway to the wider EMEA region. With nearly 30% of Sprout’s revenue coming from outside the U.S., it is crucial for us to focus on supporting and growing our global customers, and Dublin will be the hub for those efforts.”
Gerard Murnaghan, General Manager Sprout Social EMEA and Head of Sprout Social Ireland adds: “Despite already being an influential industry, social media marketing is still a sector in its infancy and we expect to see continued growth in the amount of time and money marketers invest in this area. By tapping into the significant talent pool which exists in Ireland, we plan to add 60 staff members in the next 2 years to ensure continued customer success in a booming market.”
Sprout Social is headquartered in Chicago and has more than 500 employees and 25,000 customers worldwide. In December 2018, the company raised $40.5 million from investors including Goldman Sachs, New Enterprise Associates and Future Fund.