The Dublin-based creative agency McCannBlue has rebranded as McCann Dublin. The rebranding comes as the agency picked up its latest account, Norwegian Airlines.
Other accounts handled by the agency include Microsoft, Zurich, Beck’s, Santa Rita 120, Kerry and Hunky Dory’s.
According to Meabh Clohosey, Managing Director of Norwegian Airlines in Dublin:
“After a rigorous selection process involving a number of agencies, McCann’s strategic approach to our brand, alongside their all-round creativity and digital expertise made them the stand-out choice and we are delighted to work with them as our agency to provide brand advertising services to Norwegian Air.”
“When we formed McCannBlue, our focus was on building a new type of agency. A creative company focused on brand building through brand meaning, all brought to life with a digital heartbeat. McCann’s philosophy of ‘Truth well Told’ has as much resonance now, perhaps more so, as when it was first created in 1912. That’s why our closer integration into McCann Worldgroup, as evidenced through our rebrand, will allow us to develop and grow our proposition in this market and to help us scale our clients’ business internationally,.”says Stephen Conway, Managing Director of McCann Dublin.
Mark Lund, CEO of McCann Worldgroup UK adds: “We’ve seen the Dublin market thrive thanks to sustained international investment in Ireland, significant global relocation, and establishment of EMEA headquarters across many sectors. This Norwegian win, hot on the heels of several others, has further compounded the importance of our Ireland operation. McCannBlue has successfully created an Agency that is future-forward and global in outlook, yet locally relevant and creatively inspirational. Their name change to McCann Dublin marks them as true citizens of McCann Worldgroup and is a visible sign of our own commitment and investment in their ongoing success.”