Core has picked up the creative account for Trocaire following a competitive pitch process. The account win marks another milestone in the group’s move into the creative services space following recent campaigns for Lily O’Brien’s chocolates and a recruitment campaign for An Garda Siochana.
According to Gwen Dempsey, Director of Fundraising and Marketing, Trocaire: “Along with all of the usual things you expect from a creative agency, Core has unrivalled depth in strategy, research, and analytics, we are really looking forward to working with them on the next chapter in the evolution of the Trócaire brand.”
The Trócaire pitch team included Managing Director of Core Creative, Dave Griffin, Susan Kelly, Mike Garner as Creative Director and Client Service specialist Rachel Ryan.
According to Dave Griffin: “Over the past two years, Trócaire has done great work in terms of building a highly emotive and highly differentiated brand platform. This has helped make the amazing work that Trócaire do more relatable to the wider population as well as driving significant increases in donations. We are now really looking forward to taking the next step in this exciting journey.”