The media and content studio, Packed.House celebrated its first anniversary with an announcement that it formed a partnership with RYOT Studio, Verizon Media’s in-house creative studio which operates in 15 different countries around the world.
As part of the partnership, Packed.House will be collaborating with RYOT Studio to share learnings and best practices on branded content partnerships through new and emerging technologies like AR and VR.
The partnership will also see an expansion in distribution channels on offer through Packed.House, who already reach 95% of online audiences in the Irish market. Through this partnership Packed.House now offers access and expertise in international markets like the UK and US on how to find the right audiences for brands and best-in-class content creation.
Speaking about the news, Richie Kelly, CEO of Packed.House, said, “This news is a significant milestone for Packed.House. We have a successful relationship with Verizon Media as a reseller of their programmatic and native advertising solutions in Ireland. We are looking forward to the opportunity to further collaborate with RYOT Studio, bringing the exciting potential for next-generation content experiences to the Irish market.”
RYOT Studio is part of Verizon Media, which owns brands like Yahoo News, Sport, Finance and Mail, as well as HuffPost, TechCrunch and Engadget, and on average reaches nearly 900 million viewers globally per month.