Virgin Media Solutions has announced that Rowa is to sponsor of The Graham Norton Show which is broadcast on Virgin Media One at 11pm every Saturday.
The multi-platform sponsorship deal will include the broadcast sponsorship on Virgin Media One and digital sponsorship across Virgin Media Player, Virgin Media On Demand and content within Ireland AM. Rowa will rotate a number of its brands across the 12 months, and will be launching with Cetrine Allergy.
Commenting on the sponsorship, Joe Keane, Head of Operations at Rowa said: ‘’We’re delighted to be associated with The Graham Norton Show. It’s easy to see why this sponsorship is such a perfect fit for us, because like Graham himself, we’re proud of our Cork roots and this year we are delighted to be celebrating 60 years manufacturing in Bantry. With hay fever season just around the corner, we are launching the sponsorship with the Cetrine Allergy brand and the stings are the perfect vehicle to drive awareness.’’
Sarah Geoghegan, Partnerships Manager at Virgin Media Solutions adds: ‘Virgin Media Solutions are delighted to partner with Rowa on their sponsorship of The Graham Norton Show and we look forward to working closely with the team to deliver a fantastic partnership, and showcase the power of television sponsorship at its best across a number of the Rowa portfolio of brands.’’