Home Campaigns Teeling Whiskey Launches New Brand Campaign

    Teeling Whiskey Launches New Brand Campaign

    Teeling Whiskey has launched a new campaign called Dublin Reborn which was created by Banjoman Films.

    The two-minute commercial follows a young rapper, struggling to find his niche. Busking on the streets of Dublin, his story takes an unexpected twist as he learns to look back at old traditions to inspire his music. Dermot Malone, Founder and Director at Banjoman Films wrote and directed the film, which draws on the rich history of Dublin’s buskers to parallel the story of Teeling’s brand. Teeling tasked Banjoman Films with creating a piece of content that communicates the message of looking back at the old to inspire the new.

    Dermot says: “I felt a traditional busking singer songwriter is a good representation of traditional Irish whiskey. The performance from this character is assured, comfortable and confident – as is the traditional Irish whiskey scene. Teeling, a new Dublin-based whiskey, is represented by a pioneering young artist who, while doing the same thing, is putting his own spin on it. I wanted to craft a story about a new art form that represents a new whiskey. Only when the lead character meets and learns from the old busker, can he look forward and achieve his own goals. The older musician character represents the old Irish tradition of Whiskey, whereas the hero is also a musician, but in a new, fresh way.”

    The cinematic spot, graded by George K at MPC London with cinematography by Burschi Wojnar, uses stark colour and light contrasts to reflect the evolving narrative. The setting for the film also seeks to reflect the narrative of the brand, paralleling traditional landmarks and contemporary parts of the Irish capital.

    Malone comments: “I love crafting cinematic visuals in general and always try to make the work compelling to the eye, even when the sound is turned off. Teeling wanted the ad to be extremely Dublin-centric but in a way that paints Dublin as new, cool and edgy, rather than cliched and steeped in ‘Paddywhackery’ – as can sometimes happen. We wanted to show a side of Dublin that isn’t often captured in commercials, shooting much of the story in Dublin 8, where the Teeling Distillery is based. The demographics are far reaching, from the young cool musician, to the older Whiskey drinker. There’s a place for everyone at the table.”


    Client: Teeling Whiskey
    Creative: Banjoman Films

    Production Company: Banjoman Films
    Director Dermot Malone
    Producer Matt D’Arcy
    DOP Burschi Wojnar
    1st AD Jim Corr
    1st AC Charlie Fleetwood
    2nd AC Sam Mulcahy
    Sound Op Niall Creaven
    Gaffer Kev Fox
    Best Boy Noel Greene
    Art Director David Jones
    Hair/Make-Up Aitana Silvana
    Trainee Sam Whelan

    Young Busker – Dan Monaghan
    Old Busker – Mark Devine

    Post Production
    Editor – Rob Hegarty
    Post Sound – Kevin Breathnach @ Avondale Studios
    Post Production – MPC London
    Colourist – George K
    Rap Music – Dylan Jones

    Rental Houses
    Cine Electric

    Special Thanks
    James Mather
    Steve Kenny Ely Bar

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