Home Campaigns Tayto Muchos – Publicis Dublin

    Tayto Muchos – Publicis Dublin

    Tayto is one of the (if not the) most iconic brands in Ireland. They are so quintessentially Irish that they top the list of products that people miss most when they move abroad.   Tayto is the unquestionable leader in the crisp market, but research highlighted that a Mexican tortilla chip is not something consumers would expect to see from the brand.

    Publicis Dublin developed an entertaining backstory for Tayto’s new Mexican offering– Tayto Muchos. Set in a venue remarkably like ‘Coppers’ the commercial features the brand’s much-loved, witty and charming character, Mr Tayto, a sassy Mexican Señorita and a bit of a twist.

    The campaign includes TV, Outdoor, PR. According to Tayto’s Marketing Manager, Carol McCaghy “Given that we compete with global brands in the snacking category our aim was to up the ante on Irishness and leverage our core brand asset, Mr Tayto, to drive brand love and bring humour to the campaign”.

    Publicis Dublin’s Creative Director Ger Roe adds: “Most of us are inspired by love, except Mr Tayto who seems to just have a one track mind firmly focussed on creating the greatest ever Mexican snack…or that’s what we reckon might have gone down”.


    Client Team:
    Alina Ui Chaollai: Marketing Director
    Carol McCaghy: Marketing Manager
    Rachael McKenna: Brand Manager

    Creative Agency: Publicis Dublin
    Creative Director: Ger Roe
    Copywriter: Peter Dobbyn
    Senior Planner: Sarah Walsh
    Agency Producer: Rachel Murray
    Business Director: Geraldine Jones
    Account Manager: Alison Cooke

    Production Company: Pull The Trigger
    Director: Chris Cottam
    Executive Producer: Max Brady
    Producer: Gráinne Tiernan
    Post Production House: RAYGUN
    Offine Editor: Vinny Beirne
    Grading: Philip Hambi
    Compositing: Mark Bailey
    Graphics: Eddie Shearon
    Sound: Dean Jones
    Post Supervisor: Jen Connolly
    Vocals: Ger Roe & Peter Dobbyn

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