The youth marketing agency Thinkhouse has launched a new Christmas campaign for Life Style Sports and its Trainer Central offering.
Trainer Central Presents: Christmas Showdown is being rolled out across social and digital channels as well as OOH and t-sides.
The campaign taps into the desire to look your very best on Christmas Day and draws on throwback arcade games to create a ‘Christmas Showdown.’
According to Gordon Newman, Head of Merchanding at Life Style Sports: “We believe that brave, culturally relevant creative campaigns work and the impact of our recent campaigns have proved that. Our Christmas campaigns are critical – failing to nail it is not an option. With ‘Christmas Showdown’ we have perfectly captured the intersection of youth culture, family rituals and Christmas. This is an unapologetically, unsentimental Christmas campaign!”
Client: Life Style Sports
Campaign: Trainer Council: Christmas Showdown
Client: Gordan Newman, Aoife Knox, Rory Fitzgerald, Shireen McDonagh
Creative: Dave Byrne and Kevin Goss Ross
Account Director: Mark Kilbride
Project Manager: Andy Dunphy
Photographer: Kathrin Baumbach
Film: David Balfe and Johnny Cullen
Design: Shane McKenna and Grace Enemaku