Rothco picked up the Grand Prix in the Digital category of the annual Epica Awards which were held in Amsterdam last night (Nov 15th) while BBDO Dublin also picked up a Gold in the Corporate Image (Print) category.
Rothco won the Grand Prix for its already highly awarded JFK Unsilenced campaign for News UK & Ireland. It also won the Gold in the same category in addition to a Silver in the Best Use of Sound category.
According to Jill Byrne, Director of Marketing for Rothco: “It’s a huge endorsement for us that the journalists working for marketing and communications magazines around the world have recognised our work for The Times and awarded it the prestigious Grand Prix.”
BBDO Dublin’s Gold was for its work with Crumlin Children’s Hospital and the Walk Disney Corporation for their campaign, “Slinky Dog.”
This year’s awards saw McCann Worldgroup win Network of the Year while Agency of the Year went toForsman & Bodenfors with Blur Films winning Production Company of the Year.
Summing up the awards, jury President Tony Chambers, former editor-in-chief and creative director of Wallpaper, who recently launched his own consultancy TC&Friends, said: “I was astonished by the overall quality of the work, as well as the innovation and wit on offer. There were strong contenders in each category and it was always hard to choose one clear winner.”
This year Epica received 4020 entries from 69 countries, a 20% increase on the previous year despite difficult market conditions. This was driven by the return of the Publicis Groupe networks, plus an enthusiastic response from Germany and Latin America. Indeed, the highest number of entries came from Germany, followed by the United States and France. New countries this year included Iran and Morocco.
Founded 31 years ago, Epica is the only worldwide creative award judged by journalists from the marketing, design and advertising press (including IMJ & Adworld.ie) as well as specialist reporters in fields ranging from production to VR and luxury branding.