Spark Foundry, part of Core, has retained the Road Safety Authority (RSA) account following a competitive pitch process. In addition, the agency has also picked up the Health Service Executive (HSE) account.
The media planning and buying contract for RSA is understood to be in the region of €3m while the HSE account is estimated to be worth in the region of €4m.
Spark Foundry have worked on multiple stand-out and effective campaigns with RSA since 2010, including Cycle Safety, “Killer Look” a seatbelt safety campaign, Morning After and Motorcycle Safety. Winning numerous awards in recent years, Spark Foundry most recently picked up a gold award for itsr “Killer Looks” campaign at Media Awards 2018.
For its part, the HSE account – which was managed by Carat- includes campaigns such as Quit, Understand Together (Dementia) and Ask About Alcohol.
According to Sandra Alvarez, Managing Director of Spark Foundry: “We are extremely proud to work with two of the leading organisations in Ireland. The work carried out by HSE and RSA is having an enormous impact on the fabric of the country. We are delighted to be continuing our relationship with RSA by helping them making Irish roads safer. In addition to this, we are privileged to be appointed by HSE and looking forward to working with them.”