In the Company of Huskies and Spark Foundry picked up the coveted Grand Prix award at ADFX 2018 which was held in the RDS, Dublin last night.
The two agencies picked up the award for their work with Nissan and the campaign called “A Micra Revolution. Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand.”
In addition to the Grand Prix, they also picked up two gold awards on the night for the same campaign. Earlier in the evening, In the Company of Huskies also picked up two silver awards, alongside MediaCom, for campaigns for St. Vincent de Paul.
Other agencies to win gold on the night included Rothco, Grey London, Wavemaker and BBDO.
On top of the main awards, two special Judges Awards – Best New Learning & Best Use of Insight- went to Rothco for campaigns for Aer Lingus and the Irish Defence Forces. Publicis Dublin and PHD Ireland, meanwhile, also picked up one of the Judges Awards for Dedication to Effectiveness for their work with VHI.
Over 400 guests packed into the RDS Concert Hall for ADFX 2018 which is organised by IAPI. The MC for the night was Deirdre O’Kane. Sponsors of this year’s awards included News Ireland/Wireless, PML, Maximum Media, RTE Media Sales, YouTube Musgraves.
A full list of winners on the night is outlined below.
Automotive
| Gold | Nissan – A Micra Revolution – Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand | In The Company of Huskies & Spark Foundry |
Corporate, Finance & Services sponsored by News Ireland Wireless
| Silver | Energia – Clever Humans Get Results | Boys and Girls & Vizeum |
FMCG sponsored by YouTube
| Silver | Dulux Ireland – Painting an invincible story of success | Boys and Girls & Mediacom |
IT/Telecommunications & Digital sponsored by Maximum Media
| Bronze | Eir Mobile – ‘Speak now or forever hold your peace’ – the odd couple union that went off without an objection, the migration of Meteor to eir mobile | Rothco & Vizeum |
Leisure, Media & Entertainment
| Gold | Lidl – How Lidl changed the nation’s attitude to Ladies Gaelic Football by calling for Serious Support | Chemistry |
| Silver | Irish Times – Small Island Big News | PHD Ireland & Owens DDB |
| Bronze | Aer Lingus – There’s No Place Like Home – How to bring Home Advantage around the world, and back again | Rothco |
Long Term Effectiveness sponsored by Musgrave
| Gold | The Tin Man Gets a Heart: 5 years of Elevating and Celebrating the Vodafone Ireland Network | Grey London & Wavemaker |
| Silver | VHI – Restoring Balance in the Healthcare Market | Publicis & PHD Ireland |
| Silver | St. Vincent De Paul – BREAKING THE CYCLE – How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times (Annual Appeal 2015-2017) | In the Company of Huskies & Mediacom |
New Launch sponsored by PML
| Gold | Nissan – A Micra Revolution. Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand | In The Company of Huskies & Spark Foundry |
| Bronze | VHI – Let’s Talk Fertility | PHD Ireland & Publicis |
Pharmaceuticals, Healthcare, Cosmetics & Toiletries sponsored by News Ireland Wireless
| Silver | VHI – Restoring Balance in the Healthcare Market | Publicis & PHD Ireland |
| Bronze | VHI – Let’s talk Fertility | PHD Ireland & Publicis |
Public Service, Social Welfare & Education sponsored by News Ireland Wireless
| Gold | Irish Blood Transfusion Service – Donor See, Donor Do | BBDO Dublin |
| Silver | St. Vincent De Paul – BREAKING THE CYCLE – How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times (Annual Appeal 2015-2017) | In The Company of Huskies & Mediacom |
Retail & Fashion sponsored by News Ireland Wireless
| Silver | Lidl: The Basket That Grew Up To Be A Trolley | Chemistry |
| Bronze | Lidl – How Lidl changed the nation’s attitude to Ladies Gaelic Football by calling for Serious Support | Chemistry |
Small Budget sponsored by News Ireland Wireless
| Gold | The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces | Rothco |
| Silver | Dulux Ireland – Painting an Invincible story of success | Boys and Girls & MediaCom |
JUDGES AWARDS
Grand Prix sponsored by News Ireland Wireless
Nissan – A Micra Revolution. Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand – In The Company of Huskies & Spark Foundry
Best New Learning sponsored by RTE Media Sales
Aer Lingus – There’s No Place Like Home – How to bring Home Advantage around the world, and back again – Rothco
Best Use of Insight sponsored by RTE Media Sales
The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces – Rothco
Dedication to Effectiveness sponsored by RTE Media Sales
VHI – Publicis & PHD Ireland
