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AIMRO to Unveil Key Market Research Insights


The Association of Irish Market Research Organisations (AIMRO) is holding a special event next Wednesday, September 26, in the Sugar Club on Dublin’s Leeson St. Called “Research in 60 Minutes” the event will showcase some key strategic insights from AIMRO’s members.

The running order of the presentations, which start at 8.30am sharp, is as follows:

Mercator: Beyond Consumers: The Value of Researching your business’ other Stakeholders
W5: Employee Engagement
Coyne: Creative Testing: Top Tips
Core: Design Thinking for Research
Red C: Using AI for social media analysis
B&A: Roots of Insight
IPSOS: When Di­fference Does Not Mean Diff­erent: Understanding Cultural Bias in Global Research Studies
Kantar Milliard Brown: Disruption for Brand Growth
Spark: I am not an Algorithm. The Versions of “Me”

The event starts at 8am with tea/coffee/pastries with speakers taking to the podium at 8.30am. It will conclude at 9.45am.

To attend the event, please contact valda@vbpr.ie or phone 086 2330083.

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