William Grant & Sons, the independent, family-owned distillers, has appointed Chin Ru Foo as Global Brand Director, Irish and American Whiskey & Trailblazer Brands, which includes Tullamore D.E.W., the world’s second largest Irish whiskey brand.
In her new role, she will be responsible for driving the global growth of Tullamore D.E.W., the world’s second largest Irish whiskey brand. She succeeds Caspar MacRae, who takes up a new role as Marketing Director for William Grant & Sons UK & Ireland.
Before joining William Grant & Sons, Chin Ru was the Baileys Global Strategy and Content Creation Manager having spent ten years working for Diageo across senior positions in Singapore, London and Dublin.
According to Philip Gladman, Chief Marketing Officer of William Grant & Sons: “This is a key appointment for William Grant & Sons. Chin Ru brings with her a natural energy, openness and positivity of intent that can move mountains. She is a brave and provocative marketeer, which is exactly what is needed to take Tullamore D.E.W.’s Beauty of Blend platform to even greater heights into 2018 and beyond.”
“2018 will be the year that we amplify Tullamore D.E.W’s exciting new platform. We’ve only scratched the surface of Beauty of Blend; the platform opens the door to a bigger galvanising belief that the blending of cultures, thoughts and ideas creates a world infinitely more interesting, creative and inclusive. This is something I am personally very passionate about,” adds Chin Ru.