Exterion Media has released the results of its latest work.shop.play survey on the food and drink habits of Irish Urbanites. The results signify a shift in food and drink trends that are reflective of changing attitudes towards health and the environment.
According to the survey 31% of the work.shop.play community are trying to reduce the amount of meat they eat per week for health and environmental reasons with 10% not eating meat at all. The health benefits of fish are recognised with 73% trying to include fish in their meal plan at least once per week.
The research revealed a huge increase in the numbers of Irish Urbanites cooking from scratch each evening. 60% of the community now claim to prepare their meals fresh every evening, up from 40% in the 2017 survey.
Environmental issues are also high on the agenda of the Irish Urbanite with 69% trying to buy their fruit and veg without plastic packaging and 31% only buying cosmetic and toiletry products that haven’t been tested on animals.
According to Antoinette O’Callaghan, marketing manager of Exterion Media and manager of work.shop.play Ireland: “We have seen a change in people’s views on food and food provenance. This has led to a number of brands emerge and tap into this new way of life and includes the launches of low and non-alcohol beer brands. People are also becoming more conscious of the impact their consumption has on the environment.”
The survey was issued to the 4,500 members of the work.shop.play Ireland community in April 2018 with a response of 950 Adults. Work.Shop.Play is the online panel that invites consumers to take part in regular surveys to gain insights into the everyday lives of the Irish Out-of-Home audience.