Newstalk has announced that Nissan Ireland is the new title sponsor of Ivan Yates’ weekday drivetime show – ‘The Hard Shoulder’. The sponsorship deal, which began this week, will run for a 12 month period.
The new partnership will provide Nissan Ireland access to a weekly audience of 725,000 listeners through a combination of promo spots and sponsorship stings on Newstalk, along with additional content to be delivered across Newstalk.com and Newstalk social channels, and regular promotions.
According to Chris Doyle of Newstalk: “We are delighted to welcome Nissan Ireland on board as title sponsor of ‘The Hard Shoulder’. We have worked with Nissan Ireland in the past and delivered extremely strong campaigns which resonated strongly with the Newstalk audience so I’m looking forward to bringing more exciting content to our listeners in the next year.”
James McCarthy, CEO of Nissan Ireland adds: “We are delighted to become the new title sponsor of ‘The Hard Shoulder’ on Newstalk. Innovation and excitement for everyone are what Nissan is about and these values are clearly shared by Ivan Yates and the listeners to his show. We look forward to working with Ivan and the team at Newstalk to drive listeners home each day and, when it comes to driving, to let Nissan’s range of award winning cars do the talking.”
According to Ross McDonnell, sponsorship manager with Media Central, which brokered the deal: “The Hard Shoulder has gone from strength to strength since its launch in September 2017 with Ivan Yates back on Newstalk and back in the driving seat. The show now reaches 145,000 listeners daily. Nissan are the perfect partner for this fantastic opinion led drive time show and Media Central are looking forward to working with Nissan and Newstalk to activate this partnership over the next 12 months.”