The Irish Mail on Sunday will have a new look this weekend with a revamped look to its More & Sport content within main paper as well as additional health content in its magazine.
“We are really excited about this change. It is all about bringing more value to our readers and advertisers, they have always been the priority for us” said Karl Tracey, Agency Sales Manager DMG Media.
“The Irish Mail on Sunday has 247,000 loyal weekly readers. It’s easy to fall victim and be blasé about their loyalty, but with so many alternative sources to obtain content with no individual monetary investment, we wanted to acknowledge our readers support by enhancing their reading experience. Equally the change will benefit advertisers who require specific environmental campaigns. When it comes to brand safety, print plays just as an important role in today’s media landscape as that of the digital world. Environmental placements in print are playing a pivotal contextual role for many advertisers and time spent engaging with more lifestyle print content is increasing the likelihood for their communications to be seen. Brands are happier their campaigns are surrounded by content that reflects their target audience interests,” he says.