With a new GAA league season underway, Allianz is sponsor INM’s GAA podcast series “The Throw In.”
The multi-platform sponsorship deal will include pre/post show stings and co-branding of all promotions to a GAA audience of over 900,000 unique users per month on Independent.ie. This audience peaked in September 2017 delivering 1.6million unique users and over 8 million page views in the GAA section alone.
Allianz is now in its 26th year of sponsoring the Allianz Leagues, making it one of the longest sponsorships in Ireland.
According to Damien O’Neill, Head of Marketing and Communications, Allianz: “We are delighted to partner with INM on the Throw-In podcast. This is our first venture in podcasts, so we’re excited to see how we can reach and engage GAA fans in a way we haven’t before.”
Ronan Turner, Advertising Product & Business Development Manager, INM adds: “The INM team are delighted to partner with GAA heavyweights Allianz for this special league only version of the Throw-In Podcast. Pulling together the very best GAA talent to deliver another season of excellent insight into the game will ensure our partner and listeners will have all angles covered.”
Having introduced a number of new podcasts to the market in 2017, INM has seen significant success in working with brands to deliver creative executions of its highly engaging content, picking up Gold for Creative Execution by a Media Owner in the 2017 Media Awards.