Less than a year after it launched, Extra.ie, the DMG Media-owned Irish News website has reported that it now has over 1m unique monthly users.
Launched in February 2017, Extra.ie offers a broad mix of news, sport, business and entertainment.
“In less than a year we have far surpassed all of the targets that we set ourselves, both from a commercial and audience perspective. When we talk about digital audiences at DMG Media Ireland we only refer to Irish specific numbers. The audience on Extra.ie is 100% mobile, and the 1,000,000 number is de-duplicated and unique…and this is growing. 2018 promises to be an exceptionally strong year for Extra.ie as our audience grows and we continue to innovate and find new ways to bring this audience to advertisers,” says Karl Byrne, group head of sales, DMG Media Ireland.
“The success of Extra.ie has been truly phenomenal, the rate of growth in only one year reflects the confidence and trust Irish digital consumers put in quality editorial content. From launch, Extra.ie has proven to be very popular with Irish advertisers as we partnered across video, native and display campaigns. We are delighted to add Extra.ie into our expanding digital audience network,” adds Doug Farrell, DMG Ireland’s group head of digital.