Home News Creative Guinness Launches Collectible Cans as a Tribute to John Gilroy’s Iconic Advertising

Guinness Launches Collectible Cans as a Tribute to John Gilroy’s Iconic Advertising

Guinness has launched a series of collectible cans to celebrate the 120th anniversary of John Gilroy’s birth – the artist behind the iconic Guinness advertisements that date back to the 1930s and 1960s.

The limited-edition cans will be available in Ireland from 16th October, illustrated with two of Gilroy’s iconic designs – the lobster and the smiling pint.

Gilroy, the artist behind Guinness’ eye-catching campaigns spanning across four decades (1930-1961), is renowned for his vibrant, humorous and unforgettable designs, which not only put Guinness on the map as an iconic brand advertiser but also revolutionised the global face of advertising as a whole.

In keeping with the style of Gilroy’s work, the vibrant illustrations are set against a white background – this time the canvas is the can – a striking contrast to the “black” or Ruby red beer inside.

Nin Taank, Guinness Brand Manager, said: “Gilroy’s iconic Guinness campaigns are recognised around the world and we are thrilled to be celebrating the 120th anniversary of his birth with the launch these limited-edition cans.”

“My Goodness, MY GUINNESS!” – one of the world’s longest running campaigns in history, features a hapless zoo keeper character – a caricature of Gilroy himself. Two of Gilroy’s other iconic designs feature on these limited-edition cans; the smiling pint and the lobster.

Self-described as ‘a fairly jolly man’ Gilroy is most recognised for the dash of humour he brought to every piece of work. When tasked with depicting a pint of Guinness, Gilroy responded in his signature style by inserting a smiling face into the foam.

Collectors often refer to this charming drawing, that you can see on one of the limited-edition cans, as the “anthropomorphic glass.” The other limited-edition can features one of Gilroy’s lobster illustrations. From the early 1930s Guinness and food was a popular advertising theme with the association of lobster and Guinness stretching back to the early 1900s – the dry roasted, slightly bitter taste of Guinness is said to be the perfect seafood pairing.

Previous articlePaul Burke to Speak at AAI Toolkit Seminar
Next articleAlternatives Salary Survey Shows Marketing Comms Salaries Back to Celtic Tiger Days